Tips to consider for Digital Marketing during COVID-19

Author : Sakibulhimel

The Coronavirus outbreak has caused Social Media consumption to increase in countries across the globe. People are spending 20% more time on Social Media .Billboards that would usually have been seen by thousands now stand beside empty streets. If ever there was a time for digital marketing to come to the fore, it is now. According to Forbes, In the coming months, businesses are going to become more reliant than ever on their Digital Marketing Strategy.

My name is Sakibul Himel, Google analytic certified Digital Marketing Manager based in Malaysia. Here are some tips that one can consider for their Digital Marketing during Corona-Virus Pandemic :

1.   Make Sure Your Business Can Be Found Online

In case you haven’t noticed, more people are online right now than in their cars or walking the sidewalks. Anything online right now will be consumed more than ever before. This is not the time to be hidden online. We’re all glued to our computers and phones looking for updates within our community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found.

 Hire Me

2.   Pay-Per-Click (PPC) Advertising is a Smart Move Right Now

With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive senior PPC manager Jacob Wulff.

3.   Connect With Your Customers on Social Media During a Critical Moment

We’re all dealing with the impact the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We can’t visit our friends. We can’t eat at our favourite restaurants or go out to the movies. Sure, all minor conveniences but jarring nonetheless. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive — and not too salesy or pushy — but it’s a great opportunity for your brand to stand out during a difficult time.

Hire Me

4.   Stay Ahead or Jump In Front of Your Competition

SEO helps your business increase organic traffic to your website and move past your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.

5.   Prepare Your Business For the Bounce-Back Surge

As we noted earlier, the coronavirus outbreak should fade (just as it has in China) after a few months. That’s when normalcy returns and consumers’ spending habits stabilize. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic two months from now.

6.   Unique Circumstances Provide Opportunities for a Special Offer

During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open.

7.   Local SEO is now More Relevant, So Are Your Online Reviews

We’ve all reduced our travel and are staying close to home. In the rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for “near me” searches. You want customers in your geo region to be able to easily find you online so they turn to you first.

8.   Don’t Fall Victim to the Panic Move

How much toilet paper do you have at your house right now? If your answer is a closet full, you’re likely one of the people who flocked to the store when the coronavirus hysteria started to accelerate over the weekend. That’s not how you want to react if you want to implement a smart digital marketing strategy. You never want to make a panic move. You always want to use metrics and analyse all of the data you have available before making a decision.

Knee-jerk reactions usually don’t end well in digital marketing. Take caution when quickly reacting to a sudden shift in the economy or market.

9.   Use this Down Time to Finish Your Digital To-Do Lists

Last but not least, Now that you’re not commuting to the office or taking in-person meetings, your schedule has likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed. Perhaps your website needs a fresh look with a redesign, google analytics need to improve, tag manager needed to add. Also, it’s an ideal time to do an SEO audit of your website to ensure you’re maximizing your optimization strategies.

That’s all for today, hope this tips will help you to improve your Business in many ways.

If you have any question or need assistance for your business.

Feel free to ask me any, I will try my best to response with a shortest time possible.

Hire Me

--Thanks

Stay home, Stay safe.